Contents of the course
Web Design, UX and Analytics
Web Design – Understand and apply multiple web design frameworks to improve website conversion rates.
Web Analytics – Establish the appropriate metrics and KPI’s for any type of website. Understand the benefits and pitfalls of different methods for digital analysis. Make appropriate recommendations to an ecommerce website based on the conversion funnel and identify the highest ROI digital marketing channels.
SEO and Email Marketing
Search Engine Optimization –Developing knowledge about how search engines work and make recommendations to a website on how it can improve its organic search rankings.
Email Marketing – Understand how to best leverage a database of current and potential customers via email.
Paid Search and Display Advertising
Search Engine Marketing – Understand the mechanics of paid search rankings. Design a search engine marketing campaign and appraise its effectiveness. Recommend changes that will improve the conversion rates of the campaign.
Online Advertising – Understand the different methods of advertising via online display. Develop an online display ad campaign and measure its return on ad spend (ROAS).